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Premi Beauty Opens New Offices, Hosts DROM Event

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By: Jamie Matusow

Editor-in-Chief


Premi Beauty announced the opening of its new offices in Los Angeles, in February, and hosted an event featuring a presentation by DROM fragrances. The team from DROM presented upcoming trends in the fine fragrance sector, with a focus on new generations of consumers.

Premi’s president, Alessandro Prestini, and his brother, Federico Prestini, project development director, flew in from the company’s headquarters in Gessate, which is in the Lombardy region of Milan, for opening week. Cyndi Pereira, Premi’s vice president of business development for North America, will run the new office and lead its team in the U.S. 

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